Traditionally, Canada has been pegged as “a little brother” to the USA, in terms of fashion - what Belgium was to Paris approximately 10 years ago. However, Canada is quickly becoming a fashion stronghold, blending European sensibility, and American sportswear with London’s avant-garde tastes. Canada’s mixture of influences makes it increasingly distinct. Leading Canadian designer Jason Matlo and young up-and-comer Som Kong reveal how they are building sustainable, inclusive, and successful fashion brands.