Inside IKEA

2018 | 48 minutes |

| U

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Director: Gregory Cohen

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What is the secret of IKEA's success? An undercover team learns the trade secrets of the world's biggest furniture retailer! From the company's innovative ways of keeping prices low, the showroom's deceptive design that makes visitors buy on impulse as well as the founder's dark past! But was there an X-factor that helped IKEA become the billion dollar business it is today?

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