Easy to Learn, Hard to Master The Fate of Atari
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- Director: Tomaso Walliser, Davide E. Agosta
Atari, the legendary game developing company, started in a little shop in Santa Clara by engineer Nolan Bushnell, was behind the incredibly successful Pong arcade game. The game motivated and inspired a generation of budding engineers like founders of Apple, Steve Wozniak, and Steve Jobs to take up jobs at Atari. As competitors sprung up in hordes, the company moved from arcade halls into living rooms with its home console, thus defining how video games would forever be consumed. Credited as a pioneer, Atari came crashing down within 12 years of its inception. What led to its sudden and untimely demise?